Clinical trials are undergoing a period of rapid change due to a variety of factors, such as technological advancements, evolving governmental regulations, innovation in genomics and biomarker-led research, a shift towards virtual models, and an increasing public appreciation for the vital role that medical research plays in improving human health. This changing landscape is paving the way for a more efficient, inclusive, and patient-focused future for clinical trials, which has the potential to revolutionise healthcare as we know it.