Build long-term participant relationships with ongoing, high-quality, personalised engagement

Keep patients at the centre with Sano’s Virtual Waiting Room

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Sano Virtual Waiting Room

With up to 40% of patients dropping out of trials, patient retention is high on the list of clinical research challenges. Sano’s Virtual Waiting Room addresses this issue, making patient interactions around research less transactional to improve retention down the line.

Once patients have created a profile on the Sano Platform, they enter our Virtual Waiting Room, where we provide tailored content to drive patient engagement between study stages and site visits. Built-in, innovative features include: 

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Direct email communications

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Updates on the status of genetic tests

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Educational genetics courses

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Informational blog content

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And more...

  • Direct email communications
  • Updates on the status of genetic tests
  • Educational genetics courses
  • Informational blog content
  • Monthly personal DNA reports

Sano also provides concierge phone calls to provide an even more personal touch.

This approach builds a strong relationship between patients and researchers, leading to impressive results:

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>80% of patients return their DNA test kits to the lab for sequencing

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Less than 1% of patients withdraw from studies that use the Virtual Waiting Room

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65% of study-related emails are read by Sano patients (versus 21% industry average)

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50% of text messages result in patients taking the action suggested

  • >80% of patients return their DNA test kids to the lab for sequencing
  • Less than 1% of patients withdraw from studies that use the Virtual Waiting Room
  • 65% of study-related emails are read by Sano patients (versus 21% industry average)
  • 50% of text messages result in patients taking the action suggested
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Participant engagement

Outreach and participant engagement content

For patients who are not eligible for a trial now, but may be able to participate later, our in-house team of content creators develops customized, ethically-approved patient outreach materials. 

We offer compelling and relevant content to drive patient engagement, as well. This content offers easy-to-understand information on genetics and health.


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Engagement analysis

Sano knows that patient engagement is only as good as its results, so we provide sponsors with full metrics visibility throughout the lifecycle of the trial.

This includes comprehensive patient engagement tracking so you’ll never wonder what’s happening with your trial again. You can keep a close eye on response rates to study communications, including emails, surveys, consent, DNA testing and more.

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Get in touch

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